Win the youth market with gaming
Norwegian online magazine InfoSyncWorld reports the results the Telephia Mobile Teen Report, which analysed the potentials of US wireless market. Teens are particularly interested in mobile data...
View ArticleWomen play, men pay
Fifty-eight percent of U.S. mobile gamers are women, compared to 42 percent who are men, according to the recent Yankee Group U.S. Mobile Entertainment Survey. In addition, 29 percent of male mobile...
View ArticleMobile gaming boom
A new report by Strategy Analytics (‘Carrier Retail Channels Control $8 Billion Mobile Game Opportunity’) expects an impressive growth of the mobile gaming market, with downloadable games generating 82...
View ArticleMobile gaming for masses
Another report, this time by Instat/MDR confirms gaming is going to be key contributor to wireless data usage and revenues. A couple of days ago the same indication was provided by Strategy Analytics....
View ArticleMobile gaming growing in Asia
According to IDC’s latest report,”Asia/Pacific Wireless Gaming 2004-2008 Analysis and Forecast: Ready to Play?”, the wireless gaming market in Asia/Pacific (ex Japan) reached US$237.4 million in 2003,...
View ArticleMobile gaming boom in India
In-Stat/MDR reports Mobile gaming is emerging as one of the fastest-growing and most popular applications in India’s digital consumer economy. The Indian mobile gaming market will generate $26 million...
View ArticleTips to market mobile games
There is a big buzz around mobile gaming, consumers want to play, and developers want to make money out of it. On Wireless Developer Network Jim Harvey of Pinpoint Networks shares a few suggestions to...
View ArticleMobile gaming, an opportunity for advertising
eMarketer has recently published an article on the market potentials of mobile gaming. It’s no big news, there’s a lot of money out there, but what is interesting for us is that advertisers can also...
View ArticleClik here to view.
Remote control banner ad
It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least. I think a lot could be done in terms of...
View ArticleClik here to view.
Game it up with A Spoonful of Sugar [opinion piece]
In Mary Poppins, just before they start the arduous task of cleaning up the nursery Mary chimed in with this gem “In every job that must be done there is an element of fun. If you find the fun, then,...
View Article
